A free 10-day challenge that helps you revamp your design portfolio so that it caters to the exact type of people you want to work with, uses the power of brand strategy so that clients are dying to work with you, and is filled with work you’re actually proud of (no more being embarrassed to direct people to your website!).
Ditch the basic portfolio filled with designs and projects that leave you bored AF; you'll walk away with a portfolio filled with designs that are actually aligned to who you want to work with and call in the exact types of clients and industries you're dying to create for.
Without a transformative brand strategy process, all you're doing is creating art that collects dust. With proper brand strategy, every element you put into your brand elicits an emotional response from YOUR audience that makes them want to take action and invest in YOU.
Throughout the challenge, you're gonna be hyping yourself and your designs up on Instagram like crazy! The result? The clients you're dying to work with drooling over your work and claiming YOU as the ONLY designer they want to work with. Cha-ching! You just made a sale!
This one is a bit of a non-negotiable. Are you a brand designer?
THOSE WITH SHITTY OR OUTDATED PORTFOLIOS
What I've noticed: your portfolio attracts the exact type of client it reflects. If your entire portfolio is wedding photographers but you do NOT want to work with wedding photographers.. It’s time to change it up!
FOLKS WHO ARE READY TO CALL IN "HOLY F*CK I NEED TO WORK WITH THIS DESIGNER" TYPE OF CLIENTS!
I see it all the time: designers struggling to figure out the best marketing strategies and taking on so many tasks inside of the business in hopes of finally doing the *right thing* and making more sales. But they're literally taking so much on and burning themselves out, when their design portfolio is sub-par and is holding them back. You gotta start at the beginning with a sexy AF portfolio—THIS is your social proof. After that, it's just about finding a fun marketing strategy that allows you to sell without feeling icky.
I’m Steph, your designer turned business mentor!
I wasn’t always confident in my ability to get results. There was a time when I would spend most of my time scouring Facebook group posts looking for design job opportunities without much success. With time however, I started to invest more into my business, learning as much as I could, and implementing key strategies that would help take my design business full-time and hit those $5k months.
One of the things I discovered while I was getting started as a brand designer was the power that a well thought out portfolio could have. My portfolio allowed me to go from charging pennies for design work, to jumping straight to $800 packages (which continued to increase). All the while, I kept seeing other designers struggling to book a $300 project.
I remember the shift so clearly. I had landed one of my first design clients who happened to be a wedding photographer. Once we finished that project and I updated my portfolio, shit started to happen. All of a sudden I was attracting more and more clients. The kicker? Most of them were wedding photographers!
It was like f*cking magic. So I started to do this on purpose. First I tailored my portfolio to attract bloggers. Months later I tried catering to coaches. It worked. Every single time. I would put new portfolio pieces out, and new dream clients would come out from out of nowhere, asking about my packages.
As I continued to grow and pivoted into coaching, I’ve been able to support my clients as they too started to hit those $5k and $10k months, land consistent clients months in advance (all dream projects in the types of industries that my clients were really passionate about), and even go on to quit their 9-5.
I’m now bringing some of the KEY tactics that helped me continuously bring in dream clients into my design business—all through passion projects.
I can’t wait to see you inside of the challenge!
At Moyo, we help creative entrepreneurs showcase their work beautifully and authentically with photo mockups and customisable design kits. Think of Moyo as your secret sidekick for your creative business. Let us take away the burden of creating high quality photos and mockups so you can elevate your content, build your brand and start attracting your ideal clients.
We’re a husband and wife team with a passion for travel, who built our creative business with just a backpack, camera and a desire to empower creatives to share their work with confidence.
This challenge is pre-recorded so that you can work on your portfolio at your own pace. You will be receiving access to each recorded prompt (under 10mins. in length) on a daily basis.
You will have lifetime access to the content and resources inside the challenge for as long as this challenge is offered. This means you can go back and participate in the challenge as many times as you want.
No. This challenge is based solely around the theory required to create passion projects (conceptual design work).
The expectation is that you already have a background in design (even if self-taught) and are looking for support in re-vamping your design portfolio in order to grow your business.
You will require access to design software (like Adobe Illustrator), Canva (free version - in case you choose to use some of the templates provided inside this challenge), and Instagram (to leverage the power of this challenge to start landing paying clients).